Rising singer/songwriter Luke James is certainly no stranger to the pop world, having penned songs for Chris Brown, Justin Bieber, and Britney Spears. He now finds himself stepping into the spotlight as a performer, and judging by his “I Want You” video as well as his recent feature in our magazine, he’ll likely be staying there for a while.

Photography by Evan Taylor Gunville // Styling by Darius Baptist // Grooming by Lalett Littlejon

As Hosea Chanchez amps up for his fifth season of BET’s The Game, he realizes the importance of being in great shape. Never one to shy away from a workout, this on-screen football champ pays a visit to Celebrity Trainer and COO of Barry’s Bootcamp Joey Gonzalez. Doing what Joey calls a Back To Basics routine (shortened to 15 minutes from the normal 60), Hosea shows that in order to obtain the best body possible, you must put in a little sweat and muscle.

ALTERNATING HEAVY CURLS Stand up with your legs spread to the width of your shoulders. Hold your torso straight. Stretch your arms completely along your sides. Keeping your arm and shoulder immobile, bend your forearm. While doing this, your elbow must remain motionless to avoid involving the front shoulder muscles and isolate the workload on the biceps. Return to the starting position and perform the same movements with the other arm.

HEAVY ALTERNATIVE LUNGES Grab a pair of dumbbells and hold them at arm’s length next to your sides, your palms facing each other. Step forward with your right leg and slowly lower your body until your front knee is bent at least 90 degrees. Pause, then, raise up and bring your back foot forward so that you move forward (like you’re walking) a step with every rep. Step forward with the alternate leg and repeat.

SIDE-STEPS ON THE TREADMILL Keeping the incline and the speed the same, step over, with both feet on one side of the edge of the treadmill.  Hold onto the bar in the center and step down onto the treadmill and start to side step.  Adjust the speed if you need to. The higher the speed, the harder the workout. Do this for two minutes. Start all over again on the opposite side. Repeat up to six minutes.

“I always do 30 minutes of cardio when I work out. It’s essential to rid the body of toxins and get my heart rate up. This is a must before my daily two- hour workout.”

In anticipation of individual sophomore releases, these two sophisticated crooners step out of the studio and show us how to ring in the new year with a twist on black tie. As Melanie Fiona delivers The MF Life and Mayer Hawthorne serves up The Walk, be prepared to jam out well into 2012. Blinged out in the hottest after-five attire of the year, these artists not only sound good, but also makes looking the part effortless.

Photography by Carlos Arias // Styling by Darius Baptist // Hair by Cynthia Alvarez for Epiphany Artist Group Makeup by Janice Kinjo for Dior Beauty/Epiphany Artist Group // Grooming by Jackie Sanchez/Dermalogica Location Courtesy of Juliet Supper Club NYC, NY

The world has watched the girls of the Jersey Shore grow into businesswomen. Having already conquered the States, the cast shipped off to Italy for its fourth season where the chaos continues. Arrivederci, meatheads!

by Steven J. Horowitz

Photography by Mike Ruiz

Styling by Darius Baptist

Hair by Davide Torchio

Makeup by Martin Schmid

Location Courtesy of Mambo ‘taliano Ristorante & Piano Bar NYC

Male models:Chris Villa, Joseph Odorisio, Dan Rumfelt, Kamil Nicalek

While the bros of MTV’s Jersey Shore focus on gym, tanning and laundry, the ladies do their best to keep it classy (in their own way). Nicole “Snooki” Polizzi, Sammi “Sweetheart” Giancola and Deena Nicole Cortese have each had their moments of weakness – Snooks with her documented arrest for public intoxication, Sammi and her epic battles with Ronnie and Deena with her drunken snafus – but it’s their flaws that keep them grounded on their road to riches and diamond rings.

With three seasons under their belt (and a fourth recently lensed in Italy), the gals have braved everything from criticism to fanfare. As the leader of the pack, Snooki has seduced millions into watching her weekly exploits, parlaying Shore’s success into a growing empire that includes lucrative speaking gigs, WWE guest appearances and an upcoming flip-flop line, decked out in her favorite drunk food: pickles. Sammi, affectionately known as “the sweetest bitch you’ll ever meet,” took her talents elsewhere in launching a jewelry line and perfume, while Deena (aka “a walking holiday” or “blast in a glass”) quickly assimilated to the sink-or-swim climate by proving time and again how girls just want to have fun.

Jenni “J-Woww” Farley was the missing piece of the puzzle during their YRB cover shoot in New York City’s Little Italy, but the remaining Jersey girls showed that they’ve got what it takes to conquer the boot-shaped country and beyond.

Sherri Hill chain mail corset dress

Philippe Audibert sterling bracelet

Givenchy cluster rhinestone ring

TopShop feather earrings

Deena Nicole Cortese is the fresh meat of Jersey Shore. Injected into the chaos as Angelina’s replacement, the Garden State princess quickly aligned herself with the housemates – only after baring it all on a liquor-fueled first night on season three. Shortly after, she got the game figured out and planted her flag, aligning herself with the guys while proving her ability to break with the girls. Still accepting her fate in becoming part of the family, Deena reflects on her humble beginnings and why she owns the title of being a “blast in a glass.”

YRB: How was it walking into the cast knowing that all of these relationships had already been established?

Deena: I was a little nervous going in. I was walking into a situation where people had been living together for a year now. So I was a little nervous, but luckily, I did have Nicole and I just went in there and I was just trying to be myself. I was a little out of my environment. That’s why I had kind of a hard first night. But as it progressed, it all panned out.

YRB: Are you surprised how quickly they embraced you?

Deena: I was really surprised. Literally, they opened their arms to me within the day, even though I embarrassed myself the first night. They still didn’t care. They were like, okay, it happened. I made really good friends.

YRB: How did you know Nicole from before Jersey Shore?

Deena: Me and her actually met through one of her ex-boyfriends, which was one of my friends who lives in Jersey. When they broke up, me and her just stayed in touch because we were so much alike.

YRB: Were you prepared for what would come after appearing on the show?

Deena: You know what? I don’t think I was prepared. I was thinking to myself, oh whatever, I know I will be known after this but I didn’t realize how quick it was going to happen. So I’m still getting used to it and everything, and it’s awesome. I already have so many fans and it’s crazy how many people grew to love me so quick. It’s kind of like, aw, she was really bad the first night, but this hot mess has a good heart.

YRB: The biggest storyline of season three was Sammi and Ronnie. Very tumultuous. How did you deal with that? Did it ever get on your nerves?

Deena: Well, of course, because they’re fighting all the time and you love them both. It just put everybody in a really awkward position, and they’re both great people. So I just hope they work it out and work themselves out.

YRB: Watching back and seeing it all unfold again, was there anything you regretted?

Deena: I’m the type of person where I don’t really live in the past. It is what it is, it happened. For next season, I’ll know better. I won’t pre-game to the point that I can’t last in the club. But I really regret nothing. If I have to regret one thing, it would probably be fighting with Vinny the last night. Or, just dropping my pants the first night. But out of everything, I don’t regret anything. It happens.

YRB: Let’s talk about Italy. Have you been to Europe before?

Deena: I haven’t. This was my first time. I’ve been to plenty of islands and stuff, but I’ve never been to Europe so I’m really excited.

YRB: I think what everyone’s excited about is seeing you girls meet real Italian juiceheads.

Deena: Yeah, like an Italian man. A real Italian man!

YRB: What did you think the Italian men would be like?

Deena: I didn’t know if there were going to be any juiceheads out there. I’ve seen more of a lean cuisine type of Italian man. Like lean and fit. I didn’t think they would have the spiky hair. More slicked back. I don’t know. I knew it was going to be a lot different than Jersey.

YRB: As a business lady, what do you see yourself getting into?

Deena: Right now, I’m just kind of thinking I’ll start something going. It is an open door; I could do something. But I have a fun, outgoing personality, so if I was going to do anything, it would be fun and me. Kid-ish, but that’s me, I’m a kid at heart. So definitely something like that. ‘Cause that will just keep me into it. Or like my dictionary, since I have so many of my own words. Everybody’s talking – like, people Twitter me with all my sayings. I’m like, it’s so weird!

YRB: Before you became a cast member, what were your aspirations?

Deena: Before, I was working as a waitress and I had my dental assistant license. So I was living my normal life, and actually, after I filmed and before the show aired, I went back to waitressing. I had no shame. I was waitressing, but once it aired, I couldn’t anymore. I went all the way up until a couple days before it aired.

YRB: Do people come up to you now in everyday life?

Deena: Yeah, it’s so crazy. It’s hard to even, like, walk in the mall anymore. Our show is so huge, and we have so many fans, and I love it. It’s awesome. They’ll be like, ‘Yo, blast!’ I’m like, yo, that’s me. Hey!

YRB: Are you skeptical of guys who try to creep?

Deena: Oh yeah. Every guy I talk to, I have to put that in the back of my head now. Just because of past experiences. My roommates tell me to be careful. Yeah, I mean, that kind of stinks. If I was to want to find a boyfriend, it’s hard, because you don’t know if they want to hang out with you or if it’s because of what you’re doing.

YRB: Obviously with this level of celebrity, it comes with drawbacks. Has there ever been a moment where you wished you could shut it off?

Deena: Yeah, I guess just shopping and living my normal life. Just walking around and stuff. But I mean, I’m so happy about it. I try to take a picture with every fan that comes up to me, but sometimes it gets hard. But going to the mall is hard now. If you’re trying to try on stuff and people are waiting in line to watch me try it on, it’s just weird. But that’s really it, though. Even in the clubs, I just like to go out on the dance floor and dance, and sometimes I forget that people I don’t know know me now. It’s a bargain. That, I can’t do anymore. But this is such a great opportunity and all of our fans are so supportive and great. I wouldn’t take it back for the world – it’s awesome.

Consider Nicole “Snooki” Polizzi the Queen Bee of the reality show game. The pocket-sized celebutante made her grand entrance by slurping it down and approaching belligerence on the first episode of MTV’s hit series. Today, she’s demure, slimmed and in charge – the definition of a female bawse. While kicking it in New York City’s Little Italy with the girls, the Chilean-American tough chick with a perma-chip on her shoulder explains why she’s tired of fame, how she navigated the reality television jungle and why she’s a big girl now.

YRB: In the beginning of Jersey Shore, you said you loved being the center of attention. Now that you are, how does it feel?

Nicole: I’m tired of it almost. I like my breaks. Being the center of attention is always awesome, but sometimes, you need that break to feel sane again.

YRB: When you started, did you think Jersey Shore would take off like this?

Nicole: Of course not. None of us did. We kind of took a risk, because if the show failed, then that’s embarrassing. But we got lucky with it. I always wanted to be famous. I actually was going to start out on The Real World, but then I saw auditions for Jersey Shore and I was like, great. This is me. So I got lucky with it.

YRB: Since you’ve become the face of the show, are you more skeptical of the people around you?

Nicole: Yeah. As of right now, I don’t trust anybody. I have my best friends that I’ve known since I was in pre-school, and that’s pretty much the only people I trust. But I love meeting new people and stuff like that. I meet a lot of new people.

YRB: On the show, it seems like you’re always looking for Mr. Right. It used to be juiced-up gorillas. Are those still your type?

Nicole: Yeah, obviously I like guys with muscles, someone that can protect me. And it’s very attractive. I like a guy that’s tan, preferably Italian, just because I grew up in an Italian family. And I definitely like guys that are family oriented, because I want a big family of my own. I want a guy that wants the same thing. And he has to have a sense of humor, because I like to have fun, I like to be silly, and the guy has to be the same way or it’s not going to work out.

YRB: Were you going there with the intention of finding someone you might want to bring home?

Nicole: I have a boyfriend. I met him at the shore. Remember Bernard? I’m dating him now. I’m not going to Italy to find anybody. This is the guy I want to be with for the rest of my life. For Italy, I’m just going to see the scenery and just enjoy it.

YRB: Italian men can be pretty aggressive.

Nicole: Yeah, none of us are used to that. We’re used to jerkoffs like, ‘Come here!’

YRB: What do you make of all the controversy from Italian groups about you guys going there?

Nicole: I don’t care about what people perceive of me or think of me. I just don’t care. If you don’t like it, then get out of my way.

YRB: The Snooki from season one would have cared. How do you think you’ve changed since then?

Nicole: I think I grew up. I went in there so immature. I had no idea what was going on. It was my first time alone, and I was scared to be alone. Now, I just want to be alone. I want to be grown up and do my own thing. I don’t need my parents anymore.

YRB: You filmed a pilot with J-Woww for a new show. How’d that go?

Nicole: It was fun. It was just me and Jenni being our goofy selves together. Hopefully, it works out, but as of right now, it’s just a pilot.

YRB: You moved in officially together though, right?

Nicole: Not yet. We’re going to do it after Italy when everything’s calmed down and we have a break. Because we still have to look for houses.

YRB: Are you nervous about fleeing the coup? You’ve lived there all your life.

Nicole: Not nervous. I’m waiting for it. I mean, I’m 23 years old and it’s just my mom and me. All the stuff that I’m getting, dresses and all that stuff, there’s just a room filled with my shit. I need my own place and I just need to be alone. I hate living with my parents.

YRB: What’s the best thing about all of this?

Nicole: I would say the fame gets annoying real quick. I’d say the opportunities that we’re given, like doing these photo shoots, going to L.A., hanging out with celebrities and being treated like you’re a princess. That’s the fun part.

YRB: How do your parents feel about you becoming this huge pop culture figure?

Nicole: They’re very proud of me. They’re my number one fans. I’m going to hire them to work for me, so it can be a family business, because in this business, you can’t trust anybody. And my parents would never, ever screw me over. I was like, why not just make it a family business?

YRB: Are they going to manage you?

Nicole: My mom’s going to run my charities. And my dad is just going to make sure everything’s okay financially and stuff like that.

YRB: What comes after Italy?

Nicole: No idea. They just tell me to go and I go. And whatever.

YRB: Season three was rough for you. What was it like watching it play back?

Sammi: I think for anybody reliving something like that really sucks, and of course, I had to sit there and watch all the negative times we had. It was a little difficult, but I’m in a different place now, so you kind of just move on from those terrible times in your life.

YRB: When you left the house mid-season, what made you want to come back?

Sammi: I was bored at home! I wanted to be at the shore. Come on. The beaches and parties. Who doesn’t want to be there? I missed it. I missed the roommates and stuff. I was starting to bond with the girls.

YRB: With the level of drama that went on with Ronnie, had you been in a relationship like that before?

Sammi: I feel like every relationship has its ups and downs. [Pause]

YRB: I know, I’m pressing.

Sammi: It’s OK. [Pause]

YRB: Going to Italy, do you think that anything from season three will come into season four? Will any of the drama resurface?

Sammi: Oh my God, when is there not drama? There’s always drama. I can tell you now, there’s probably going to be some more drama. In Italy, you never know what’s going to happen.

YRB: Looking back on this last season, was there ever a moment you regretted?

Sammi: Oh, hell yeah. There were a lot of things in season three where I was like, why did I act like that? Why did I do that? But I don’t regret anything because I acted like that and I did it. Now, I’m learning from my mistakes. Some people will never be able to do that. I get that by watching season three.

YRB: What were your expectations for Italy?

Sammi: I studied the culture in high school and college, so I knew about the country itself. I was just excited to be over there and experience it.

YRB: What did you anticipate that the Italian stallions would be like?

Sammi: I actually really don’t care about Italian juiceheads anymore. I was just going there to really love the country, because I’ve never been to Italy for a long time, just for vacations here and there. I’ve never been able to live there. That’s part of my heritage. I think it’s really interesting learning about the country and focusing on myself.

YRB: How’s the fame been for you? Is it overwhelming at times?

Sammi: I mean, of course, you don’t have a private life anymore. I like to maintain a private life as much as I can. When I’m home, I like to be family-oriented and hang with my friends and try to be as normal as I can be. But I actually love it. I feel like I’m truly blessed and it’s an amazing experience that I’m going through. And I’m kind of just going through the ride and enjoying every moment of it.

YRB: Is there ever a moment you wish you could shut it off?

Sammi: If I’m eating, I don’t want you in my face. If I’m literally eating food and I have someone on top of my shoulder… As long as you don’t bother me while I’m eating, I’m cool with it.

YRB: What made you want to go into a jewelry line with RichRocks?

Sammi: I think I wanted to really reach out to my fans and give them something that they were all asking for. So I teamed up with RichRocks and we came up with this awesome collection of earrings and rings and necklaces. It’s something I picked out personally and I’m really excited about, and you can get it at richrocksnyc.com.

YRB: You’re a fitness buff. What’s your workout routine like?

Sammi: I like to run. I don’t really like the treadmills because I get dizzy on them, so I like to run outside. I don’t know what it is with treadmills, but they get me very dizzy. But I like to run outside and play soccer. I work out my abs a lot and my legs. I’m really into my legs.

YRB: What did you want to do before Jersey Shore?

Sammi: I was just living every day of my life like normal. Going to college, playing soccer, working at a doctor’s office. I actually wanted to be a stylist or something with drawing. I wanted to design clothes. I don’t know. I was confused about exactly what I wanted to do, but I knew I wanted to get my degree and go from there.

YRB: Having grown up around the Jersey Shore, how does it feel to be associated with it now in this way?

Sammi: It’s weird, because I’ve always lived there, so it’s home to me. People are like, ‘Oh my God, you’re from the Jersey Shore.’ I’m like, I’ve lived there 24 years. That’s my home. It feels like my home. It’s weird.

YRB: Coming from Jersey has a stigma.

Sammi: Oh, I love where I’m from. I really do. I’m actually proud, so I don’t care what anybody else says. I lived here, so this is what I know. From traveling elsewhere, I still love where I live. It’s the best.

YRB: Looking towards the future, what other areas of business do you want to go into?

Sammi: Well, I just really want to get into fashion and styling. Or something I really enjoy, like drawing. As long as I’m doing something I love and I’m successful, I’m happy.

As the pendulum of progressive street wear fashion swings back to Nino Brown era chains, high tops and snap backs flossed out gold is finding it’s place on the necks of fly guys from Kanye West to Ricky Rosay. Enter K&G Los Angeles based jewelry designers with a flare for simple, classic pieces that are inspired by hip-hop itself. The new limited edition “Tony Ring”, produced only in twenty pieces features a “cuban links” chain, for staying fresh during those long days whipping over the stove. The ring, inspired by the timeless AF1 sneaker is available in 18k gold for $195.00 or sterling silver for $.145.00.

K&G jewelry stands out for how easily it shines on both males and females, which speaks to the quality of the jewelry. For more info on K&G you can visit FourTwoFour. 

by Darius Baptist , Photography by Jonathan Mannion

Producer, rapper, artist, father and husband Kasseem Daoud Dean, better known by his stage name Swizz Beatz, can add yet another title to his roster. After previously designing for brands like Aston Martin and Christian Louboutin, Swizz has now taken on the role as Creative Director for Reebok Classics. When you really think about it, the pairing almost seems quite natural: a staple brand meets a staple in music and art. Catching up with the Grammy award winner in, where else but, a recording studio, he discusses how this joint venture came about and where he thinks he can take it.

DB: With all the other projects you have going on, how did your partnership with Reebok come about?

SB: Actually, through mutual friends. They were familiar with some of my design work and my interest in shoes and sneakers. We had a meeting, kicked it off, the deal came in place, and [we] saw how we could make this on a global level. Meeting the team was like coming in contact with your brother from another mother for the first time.

DB: So this wasn’t just some “give us your name and we’ll make it work” situation?

SB: Listen, at this point in the game with me, I can’t do anything regular. I’m not interested in doing any endorsements or little deals like that.  I wasn’t going to do a Swizz Beatz sneaker because if that was the case, the only thing I would talk about would be the sneaker. We approached this deal as a global brand – one that encompasses global

commercials, videos, ad campaigns and things of that nature. When you set it up as a brand that means I’m rocking the hats, hoodies, sneakers and the full lifestyle. There wasn’t any other level for me to do it but global.

DB: What has the initial response by the public been like thus far?

SB: Extremely positive. We’ve tweaked it to where you really want to wear it. We have done something whereas the person who’s into styling, quality and great things can say I want to fuck with that.  You might say, ‘I can’t rock the green ones, but I can definitely do something with the black ones.’ There’s something for everybody.

DB: What is one of your main goals with this project?

SB: I really want our generation and culture to look to Reebok for change. All the other brands keep reinventing the same damn sneaker in a different color, so this gives us the time to stand out. Let us not follow that. When you look at the style, you will say it’s taken from the old school Kamikaze style, but essentially you don’t think that it’s Reebok.

DB: What would be your response to the naysayers that think you are just another celeb “endorsing” a brand?

SB: I am a celebrity, but I’m not that to Reebok. I’m a leader. I am a part of almost every decision that goes down with the brand. The way that you see Reebok on television, I write that. The way you hear Reebok, I make that. The ad campaigns that go into the magazines, we collectively approve that. Anything that involves the movement of our culture and youth, I am a part of. Those aren’t the typical things that go along with just endorsing a product. I’m setting the tone for our culture to do business differently. It’s not about getting a $10 million check upfront.

DB: Is that how much your deal is worth?

SB: I didn’t get that upfront. That would be an endorsement deal.  I bet on myself on a creative level, and I bet on the brand to believe in me and know that I am a powerful tool – and they definitely know that.

DB: How has the brand shown you that?

SB: Reebok is participating in my album; we’ve shot videos together. There are some monumental things that are coming. I didn’t come over here thinking I know everything. I listened, made suggestions, and we creatively developed as partners. I think a lot of

artists need to humble themselves and become students. The idea of how large this could be came from one tweet. We made our announcement about the partnership in Vegas during the trade shows, and the company would’ve been pleased with 3 million impressions, instead we got 18 million. That justified my global position.

DB: As Creative Director, what are your hopes for the brand?

SB: For people to want to wear it in a genuine way. For people who didn’t wear it before to come over and try something different. The people really run the brand, all we can do is put out a format. That’s why I went to the online media outlets first to show the sneaker. That’s who really makes the final decision. You either hate it or you love it.

DB: Is it at all overwhelming when you think of the possibilities Reebok Classics

can reach?

SB: I always tell people, “The sky is not the limit, it’s just the view.” There’s thing beyond the sky, and that’s what I’m trying to reach. This is a multi-billion dollar operation, and there’s no reason I can’t own a part of that as long as I put in the hard work for it.

DB: Do you consider yourself a workaholic?

SB: I don’t look at it that way. From my music to working with other artists to this project here, I give everything I take part in my all. When I’m committed to something, there’s no other way for me to be.

DB: How many people make up the design team at Reebok?

SB: There are a lot. We have so many people coming up with ideas and new inventions. It’s a fun process because you get to see how creative people can be. I like to pop up at the headquarters in Boston and just see what these people do. It shows that we are a family, and in the end, this goes a long way.

DB: Touching base on music for a minute – with your upcoming album, Haute Living, you are quoted as saying the title is what you are all about. In what way does that apply?

SB: Haute living is the American dream. It’s the vision for people to live in an amazing way. In fashion, music and art, do it and live it the best. Dream for the best and have a haute day.

DB: Does this motto apply for Reebok Classics as well?

SB: All day, every day.

DB: What motivates you?

SB: I try to motivate myself. My family, people seeing me on the street and traveling

really do it for me. I think traveling is the biggest motivation for me, seeing new things and
learning something new is a major motivation for me.

DB: If we caught up with you one year from now, where would you like Reebok Classics

to have grown?

SB: I will take double where it is now. Everything takes time, and in order for a company to operate like a well-oiled machine you need time for everyone to get on the same page. I’m in this for the long haul. Once we accomplish that, I want us sold out everywhere.

DB: Well, here’s to growth.

SB: Constant growth is what it’s all about.

Miguel shows off some gear in the May/June Travel Issue of YRB Magazine. Check out some pics of the R&B crooner in the gallery below.